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Founded in 2010, Wolf & Badger emerged as a small boutique in London's Notting Hill, introducing emerging and sustainable brands to a local community of design enthusiasts. Recognizing the increasing demand for ethically produced, durable, and creatively innovative collections from new-generation designers, the boutique transitioned online. This move aimed to expand the pioneering approach to fair retail and cater to a growing global audience interested in the concept.

Today, Wolf & Badger has evolved into a leading platform for independent brands, offering an online hub and physical stores in London, New York City, and Los Angeles. This expansion helps connect conscientious consumers with ethical brands worldwide.

MISSION Wolf & Badger proudly hosts over 2000 independent brands worldwide, certified as a B Corp. The platform fosters a forward-thinking global community rooted in skill and craftsmanship. It provides a seamless way to discover sustainably and ethically produced jewellery, homeware, accessories, fashion, and beauty products, all while maintaining uncompromising standards in quality and design.

Dedicated to cultivating a community of ethical brands and conscientious consumers who contribute positively to the world, Wolf & Badger envisions a future where every aspect of retail is equitable and effortless for all. Explore the latest Impact Report and join this transformative journey!